The brief
A-Loyal makes tailored suits and festive menswear. Their customers pay for craft and fit, so the brand had to feel premium online, and their sales and new collections needed to reach men who were actually shopping for suits.
What we did
- Campaign concepts and visuals for each collection, from classic suits to festive wear
- Sale campaigns, like up to 70% off fabrics, designed to stay premium instead of looking cheap
- Meta ad campaigns for collection launches and sales, targeting men by interest, age and occasion such as weddings and Eid
- Retargeting for people who viewed products or messaged but didn’t visit
- Ongoing testing of creatives and audiences, scaling the ones that brought in store visits and orders
What they got
- 1.6 million organic and paid views across collection launches and sales
- 2,300+ Messenger enquiries about specific suits and fabrics
- Around ৳4.20 back in sales for every ৳1 spent on ads during sale campaigns
- A brand image that matches the price of the product, so customers expect quality before they walk in
