The brief
Crystal Medical Center runs a clinic and a pharmacy in Al Sajja, Sharjah. They wanted more local patients for routine services like check-ups, blood tests and dental consultations, and a page that feels trustworthy rather than salesy.
What we did
- A content calendar mixing health awareness days with posts for specific services
- Creatives in the centre’s blue and white, with Arabic and English contact details on every post
- Local Meta ad campaigns around Sajja and nearby areas, promoting check-ups, screenings and dental consultations
- Call and WhatsApp buttons on ads, so booking takes one tap
- Monthly reporting on reach, messages and calls, and refining the audience each month
What they got
- 480,000 people reached in Sajja and nearby areas over six months
- 1,200+ calls and WhatsApp messages, mostly about specific services like blood tests and dental checks
- 310 check-up and screening bookings that came straight from ads
- The clinic and pharmacy promoted together, so each brings people to the other
