The brief
Fitness Saga runs a gym with separate women-only hours. Most of their marketing is offers and notices, and those had to look like a gym people want to join. They needed each deal to reach people nearby who were ready to sign up.
What we did
- Offer campaigns for 12.12, Ramadan deals, winter offers and multi-month packages
- Creatives in the gym’s red and black style, from offers to holiday notices
- Meta ad campaigns targeting people near the gym by age and fitness interest, with separate ads for women-only hours
- Countdown and last-days ads to push sign-ups before each offer ends
- Weekly checks on cost per message, moving budget to the offers that converted best
What they got
- 1.1 million views across 12.12, Ramadan and winter offer campaigns
- 940 sign-up enquiries through Messenger and calls
- 310 new memberships from campaign enquiries, including members for the women-only hours
- Members kept informed about hours and closures, with fewer repeated questions
